--- a/schema.org/ext/tvradio_examples.txt	Mon Nov 11 17:43:19 2013 +0100
+++ b/schema.org/ext/tvradio_examples.txt	Tue Nov 12 17:08:43 2013 +0000
@@ -27,12 +27,12 @@
           <span itemprop="name">BBC One</span>
         </div> at
         <span itemprop="startDate"
-          datetime="2010-05-22T18:15:00+01:00">18:15, 22nd of May</span>
+          content="2010-05-22T18:15:00+01:00">18:15, 22nd of May</span>
       </div>, available on <a href="http://www.bbc.co.uk/iplayer">BBC iPlayer</a> from
       <div itemprop="publication" itemscope itemtype="http://schema.org/OnDemandEvent">
         <span itemprop="startDate"
-         datetime="2012-06-02T19:45:00+01:00">19:45 on the 2nd of June</span> until the
-        <span itemprop="endDate" datetime="2012-06-09T19:44:00+01:00">9th</span>.
+         content="2012-06-02T19:45:00+01:00">19:45 on the 2nd of June</span> until the
+        <span itemprop="endDate" content="2012-06-09T19:44:00+01:00">9th</span>.
       </div>
     </div>
   </div>