--- a/latest/use-cases/index.html Wed Jun 24 00:13:43 2015 -0400
+++ b/latest/use-cases/index.html Thu Jun 25 00:12:32 2015 -0400
@@ -793,14 +793,16 @@
<dd>
Penny uses the HobbyCo website to select a $15 model train for <a>purchase</a>.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
-rapid, widespread adoption.
+Minimal standardization, and rapid, widespread adoption.
</dd>
<dt>Motivation</dt>
<dd>
-This is the most common type of offer on the Web circa 2015 and is included
-for the sake of completeness.
+A human being seeing a visual offer of sale on a website is the most common
+way offers are discovered on the Web today (2015).
</dd>
</dl>
@@ -811,6 +813,8 @@
all of the items he wants to <a>purchase</a> at the automated kiosk, requests
a cash back amount, and is presented with a total amount.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience, and rapid, widespread adoption.
@@ -851,6 +855,8 @@
touch their mobile devices to each other. The total appears on Hani's mobile
device.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience, Greater security, Innovation, Automatability, and
@@ -881,6 +887,8 @@
Chaoxiang plays his favorite native app game and wants to upgrade his avatar
with a few extra "power-ups." Clicking on a power-up displays the price.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience, Innovation, and Transparency.
@@ -903,7 +911,9 @@
A GroupBuyCo customer receives an offer by email to <a>purchase</a> the deal
of the day.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Improved user experience, and Automatability.
</dd>
@@ -926,7 +936,9 @@
Renne checks into a hotel and is asked for a deposit for any damages
to the room.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Improved user experience, Increased user choice, and rapid, widespread adoption.
</dd>
@@ -953,7 +965,9 @@
fuels it has and their price in an offer. Krishna's car asks if he wants to
approve a fill up for up to €35.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Improved user experience, Greater security, Innovation, Transparency,
Automatability, and rapid, widespread adoption.
@@ -983,7 +997,9 @@
information so that SearchCo may index their content more easily and direct
more customer traffic to BigBoxCo's website.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Increased user choice, Improved user experience, Innovation, Lower Costs,
Transparency, Automatability, Portability, Monetization,
@@ -1003,7 +1019,9 @@
algorithm that uses the cost of coal and crude oil as inputs. EnergyCo
guarantees their prices for up to 24 hours from the posting date.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Increased user choice,
Improved user experience,
@@ -1025,7 +1043,9 @@
the first level. The game asks her if she'd like to buy the full game
to play further levels.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Improved user experience,
Monetization,
@@ -1046,7 +1066,9 @@
serves a digital offer along with the music stream. This enables Jeff to
easily buy music that he really likes.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Improved user experience,
Innovation,
@@ -1072,7 +1094,9 @@
Vern sends money to his friend Milena by typing in Milena's mobile phone number
and the amount he wants to send.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Improved user experience,
Innovation,
@@ -1122,6 +1146,8 @@
</li>
</ul>
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience,
@@ -1157,6 +1183,8 @@
require Tibor's name, email address, or any other personally identifying
information to complete the <a>transaction</a>.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience, and Greater security.
@@ -1183,6 +1211,8 @@
would like to reduce the amount of information that's transmitted to the
<a>payee</a> while ensuring that PayCo complies with regulations.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Greater security, and Regulatory acceptance.
@@ -1202,6 +1232,8 @@
<dd>
Jamie wishes to pay for a single article from a market analyst.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience
@@ -1221,6 +1253,8 @@
his new pet sitting service. SuperVoices generates a detailed invoice for the
service and provides it to Sunan.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience,
@@ -1247,7 +1281,9 @@
Larissa subscribes to a site that provides a monthly analysis of the world
of finance.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Improved user experience,
Transparency, and
@@ -1282,7 +1318,9 @@
</li>
</ul>
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Improved user experience,
Greater security,
@@ -1313,7 +1351,9 @@
Marge wishes to renew her passport online which requires transmission
of a fee and a great deal of information about her real-world identity.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Improved user experience.
</dd>
@@ -1342,6 +1382,8 @@
<a title="purchase">purchases</a>. The offer takes the form of a coupon that
may be applied during payment.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Automatability and Portability.
@@ -1361,6 +1403,8 @@
gives him a discount on gas <a title="purchase">purchases</a> performed at the
FoodCo gas station.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience and Portability.
@@ -1382,6 +1426,8 @@
a new store credit card is placed in her payment application on her mobile
phone.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Increased user choice,
@@ -1419,6 +1465,8 @@
A game store Web site accepts payment via credit card, e-cheque, and
operator billing.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Increased user choice,
@@ -1441,6 +1489,8 @@
<dd>
CrowdFundCo supports Bitcoin, Ripple, Google Wallet, and PayPal.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Increased user choice,
@@ -1472,6 +1522,8 @@
cloud (but on different websites), and one on his smart watch. Each one has
a credit card that he may want to use for a credit card-based <a>purchase</a>.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Increased user choice,
@@ -1531,6 +1583,8 @@
</li>
</ul>
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Increased user choice,
@@ -1577,6 +1631,8 @@
</li>
</ul>
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Increased user choice,
@@ -1608,6 +1664,8 @@
</li>
</ul>
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Increased user choice,
@@ -1644,6 +1702,8 @@
When Suresh attempts to pay online, he is asked for a username and password
by his payment service provider before the payment is approved.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Minimal standardization,
@@ -1687,6 +1747,8 @@
</li>
</ul>
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Increased user choice,
@@ -1717,6 +1779,8 @@
PayCo must ensure that their customers do not appear on any regulatory
blacklists when performing <a>transaction</a>s above a certain monetary amount.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Regulatory acceptance, and Automatability.
@@ -1758,7 +1822,9 @@
</li>
</ul>
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Increased user choice,
Improved user experience,
@@ -1812,6 +1878,8 @@
by an access control list as well as limits on the amount that each
employee can spend without authorization by management.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience,
@@ -1868,6 +1936,8 @@
</li>
</ul>
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Automatability, and rapid, widespread adoption.
@@ -1909,6 +1979,8 @@
</li>
</ul>
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience,
@@ -1940,6 +2012,8 @@
room. She uses her phone to provide a proof-of-hold until she checks out of
the hotel, at which time the hold on her funds will be released.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience, and Transparency.
@@ -1962,7 +2036,9 @@
the company that makes the car requires a proof of funds from Mario's bank
in order for the customization of the car to proceed.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Greater security and Transparency.
</dd>
@@ -2006,6 +2082,8 @@
</li>
</ul>
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Increased user choice,
@@ -2062,6 +2140,8 @@
</li>
</ul>
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Increased user choice,
@@ -2087,7 +2167,9 @@
that payment has been initiated almost immediately. Four days later, WaveMart
receives a notification from their bank that payment has been received.
</dd>
- <dt>Goals</dt>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
+ <dt>Goals</dt>
<dd>
Innovation,
Automatability,
@@ -2124,6 +2206,8 @@
bicycle is delivered a few days later with a QRCode attached to the package
that only Giralt can access.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
rapid, widespread adoption.
@@ -2141,6 +2225,8 @@
Takeru orders a new backpack online and has it shipped to a nearby department
store for pickup.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Rapid, widespread adoption.
@@ -2160,6 +2246,8 @@
proof of <a>purchase</a> that is sent to the band's website, after which
MusicBox provides Lilith a link to download the additional content.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience,
@@ -2188,6 +2276,8 @@
credit card (via his phone). An electronic receipt for the <a>purchase</a>
from the gas station is displayed on his phone.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience,
@@ -2223,6 +2313,8 @@
terminal he taps his phone to a kiosk and receives a printed physical receipt
that he can use on the bus.
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience,
@@ -2283,6 +2375,8 @@
</li>
</ul>
</dd>
+ <dt>Version</dt>
+ <dd>Uncategorized</dd>
<dt>Goals</dt>
<dd>
Improved user experience,