--- a/latest/use-cases/index.html	Wed May 20 01:45:12 2015 -0400
+++ b/latest/use-cases/index.html	Wed May 20 01:55:41 2015 -0400
@@ -1064,6 +1064,28 @@
             </dd>
           </dl>
 
+          <dl id="uc-memorable-ids" class="dl-horizontal">
+            <dt>Memorable Ids</dt>
+            <dd>
+Vern sends money to his friend Ramone by typing in Ramone's mobile phone number
+and the amount he wants to send.
+            </dd>
+            <dt>Goals</dt>
+            <dd>
+Improved user experience,
+Innovation,
+Monetization,
+and rapid, widespread adoption.
+            </dd>
+            <dt>Motivation</dt>
+            <dd>
+Some countries, like the United Kingdom, maintain registries that map
+memorable identifiers like mobile phone numbers to bank accounts. These
+memorable payment identifiers can be used to transmit money from person to
+person using direct bank to bank transfers.
+            </dd>
+          </dl>
+
         </section>
       </section>