--- a/spec/latest/json-ld/index.html	Tue Jun 11 13:22:11 2013 -0400
+++ b/spec/latest/json-ld/index.html	Tue Jun 11 14:45:24 2013 -0400
@@ -217,14 +217,14 @@
 
     <ul>
       <li>Software developers who want to encode Linked Data in a variety of
-        programming languages that can use JSON.</li>
-      <li>Software developers who want to convert existing JSON to JSON-LD.</li>
+        programming languages that can use JSON</li>
+      <li>Software developers who want to convert existing JSON to JSON-LD</li>
       <li>Software developers who want to understand the design decisions and
-        language syntax for JSON-LD.</li>
+        language syntax for JSON-LD</li>
       <li>Software developers who want to implement processors and APIs for
-        JSON-LD.</li>
+        JSON-LD</li>
       <li>Software developers who want to generate or consume Linked Data, 
-        an RDF graph, or an RDF Dataset in a JSON syntax.</li>
+        an RDF graph, or an RDF Dataset in a JSON syntax</li>
     </ul>
 
     <p>A companion document, the JSON-LD Processing Algorithms and API specification