--- a/spec/latest/json-ld-syntax/index.html	Wed Jan 11 11:12:24 2012 +0800
+++ b/spec/latest/json-ld-syntax/index.html	Wed Jan 11 11:32:53 2012 +0800
@@ -310,25 +310,22 @@
 </p>
 
 <p>
-JSON-LD is designed as a light-weight syntax that can be used to express
+JSON-LD is designed as a lightweight syntax that can be used to express
 <tref>Linked Data</tref>. It is primarily intended to be a way to use Linked Data
 in Javascript and other Web-based programming environments. It is also
 useful when building interoperable Web services and when storing Linked
 Data in JSON-based document storage engines. It is practical and designed
 to be as simple as possible, utilizing the large number of JSON parsers
-and libraries available today. It is designed to be able to
-express key-value pairs, RDF data, RDFa [[RDFA-CORE]] data, Microformats
-[[MICROFORMATS]] data, and microdata [[MICRODATA]]. That is, it supports
-every major Web-based structured data model in use today.
+and libraries available today.
 </p>
 
 <p>
 The syntax does not necessarily require applications to change their JSON, but
-allows to easily add meaning by adding context in a way that is either in-band or
-out-of-band. The syntax is designed to not disturb already deployed systems
-running on JSON, but provide a smooth upgrade path from JSON to JSON with
+allows to easily add meaning by simply adding or referencing a context.
+The syntax is designed to not disturb already deployed systems
+running on JSON, but provide a smooth upgrade path from JSON to JSON-LD with
 added semantics. Finally, the format is intended to be easy to parse, efficient to
-generate, and require a very small memory footprint in order to operate.
+generate, and to require a very small memory footprint in order to operate.
 </p>
 
 <section>
@@ -340,10 +337,10 @@
 </p>
 
 <ul>
-  <li>Web developers that want to understand the design decisions and
+  <li>Software developers that want to encode Linked Data in a way that is
+  cross-language compatible via JSON.</li>
+  <li>Software developers that want to understand the design decisions and
   language syntax for JSON-LD.</li>
-  <li>Software developers that want to encode Microformats, RDFa, or microdata
-  in a way that is cross-language compatible via JSON.</li>
   <li>Software developers that want to implement processors and APIs for
   JSON-LD.</li>
 </ul>