--- a/people/index.html	Sat Jan 28 15:35:35 2012 +0000
+++ b/people/index.html	Sat Jan 28 16:54:28 2012 +0000
@@ -34,6 +34,22 @@
 </section>
 
 <section>
+<h2 id="intro">Introduction</h2>
+<p>In many cases, source data (@@TODO: link to BP document and the definition of source data therein) contains data about people. We will use the following plain text example throughout the document to demonstrate the usage of terms:</p>
+<pre>
+ Jane Doe is CEO of CoolCids Inc., headquartered in 2242 Old Middlefield Way, Mountain View, CA, United States.
+ Recently, CoolCids won a contract for providing an Open Data platform, awarded by the Santa Clara County. The
+ project, called OpenData4SantaClara, starts on 1 Feb 2013 and runs initially for three months. Jane's contact
+ point in the County of Santa Clara is Björk Guðmundsdóttir. To ensure a successful project delivery, Jane has
+ invited 東海林賢蔵, a business contact and Open Data guru she recently met at a local event, to brief her and 
+ the CoolCids team on the challenges and requirements in the domain.
+</pre>
+
+<p>Note: if you're not familiar with people's names throughout the world, you might want to read the <a href="http://www.w3.org/International/questions/qa-personal-names" title="Personal names around the world">personal names around the world</a> article provided by the W3C Internationalization (I18n) Activity.
+</section>
+
+
+<section>
 <h2 id="characteristics">People's characteristics</h2>
 <p>@@TODO: describe a person's fundamental characteristics (ISA <a href="http://joinup.ec.europa.eu/asset/core_person/description">Core Person Vocabulary</a>) and contact information (<a href="http://www.w3.org/TR/vcard-rdf/" title="Representing vCard Objects in RDF">vCard</a>).</p>
 <p class="editorsnote"><a href="https://www.w3.org/2011/gld/track/issues/17">ISSUE-17</a></p>